Programme Overview
Overview of the Startup Founder Programme (SFP)
The Startup founder Programme in Management (SFP) at School for Startup founders is a one-year programme for budding entrepreneurs who are startup ecosystem enthusiast. School for startup founders endows young managers with multidisciplinary perspectives, hands-on training, live workshops and global exposure. The SFP is designed to enhance the students’ skills with cutting-edge research, A to Z of startup ecosystem and contemporary curriculum taught by some of the best faculty.
Specialized Learning Environment for Aspiring Entrepreneurs
The School for Startup Founders is a specialized learning environment designed to equip aspiring entrepreneurs with the skills, knowledge, and resources needed to build successful businesses. Our program focuses on the unique challenges and opportunities faced by startup founders, offering a comprehensive curriculum that combines theoretical knowledge with practical, hands-on experience.
Commitment to Fostering Innovation and Resilience
At the core of our school is a commitment to fostering innovation, creativity, and resilience in our students. We provide a structured yet flexible learning path that covers every stage of the startup journey—from ideation and market research to product development, fundraising, and scaling. Our courses are taught by experienced entrepreneurs, industry experts, and investors who bring real-world insights and guidance to the classroom.
Collaborative Learning and Networking Opportunities
Students at the School for Startup Founders benefit from a collaborative learning environment that encourages peer-to-peer interaction and networking. They are given the opportunity to work on their own startup ideas, receive mentorship from seasoned professionals, and access resources such as incubators, accelerators, and investor networks.
Empowering the Next Generation of Entrepreneurs
Our goal is to empower the next generation of entrepreneurs by providing them with the tools and support they need to turn their ideas into viable, scalable businesses. Whether you’re just starting out or looking to take your existing venture to the next level, the School for Startup Founders is your launchpad for entrepreneurial success.
PG Program in Startup Leadership
8 terms
6 weeks each
2000+
Contact Hours
100+
CXOs and Startups Leaders
25+
Workshops/ Bootcamps
4
Real Businesses Built
12
months
250+
Hours of career prep
100+
Case Studies
10
Immersive Hackathons
4
Distinct Specializations
Built by the startup ecosystem for the startup ecosystem
Leaders from thriving startups teach fundamentals and conduct real life case studies
Learn directly from top startup leaders
Unique pedagogy
Real-life case based learning methodology accompanied by topical depth
100+ startup leaders
Learn from leaders who are decision makers in some of the largest startups in India
Top B-School faculty
Teach business fundamentals that build a strong base of knowledge and skills
Learn by doing
Reinforce classroom learnings by building 4 real businesses from scratch!
Learn Management from Market Leaders
- HOD – Idea Validation
- HOD – MVP
- HOD – Funding
- HOD – Projects
- HOD – Branding
- HOD -Marketing
- HOD – GTM
| Term 1 | Term 2 | Term 3 | Term 4 | Term 5 | Term 6 | Term 7 | |
|---|---|---|---|---|---|---|---|
| Marketing Strategies | Applications of Generative AI in Business | Web 3.0 and Digital Assets | Customer Analytics for Growth | Growth Hacking: Product Led Growth | Product Analytics and Metrics | Sales & Marketing Funnel | |
| Economics | Product Management Basics | Strategic Brand Management | Agile Product Development: MVP | Manufacturing in India: Possible business models | VC, PE and Angel Equity | Behavioural Economics | |
| Startup Business Models | Financial Statements | Pricing Strategies ls | Technology Building Blocks 101 | Launching & Leading startups | Supply Chain Management | Managing Customer Experience | |
| Understanding the Customer | Economics of D2C Brands | Types of 2-sided marketplaces: Meesho, Ola, UC etc. | FinTech in India: Introduction | The Creator Economy: Opportunities | Global Climate Tech Opportunities | Business of Electric Vehicles | |
| Business Analytics | Operations Management | Fundamentals of Digital Marketing | Economics of B2B SaaS | Business Strategy Frameworks | – | – |
| Term 1 | Term 2 | Term 3 | Term 4 | Term 5 | Term 6 | Term 7 |
|---|---|---|---|---|---|---|
| Design Thinking | Talking to Customers | Basics of UX Design | Gamification Principles in business | Gaming in India | Economics of Cloud Kitchens | – |
| SQL and Excel | Visualization Tools – Tableau, PowerBI | Wireframing – Figma | Agile Product Development – Jira | How to craft great presentations – Canva | Hyper-local Delivery Businesses | – |
| Decoding Marketing Funnel | Building an ecommerce store – Shopify | Building an app – No code Tool | Leveraging AI tools to your advantage | The emerging Landscape in India: Agri-tech | – | – |
| Comm – Elevator Pitch | Business Storytelling | How to Influence without authority | The art of Negotiation | Selling Yourself and Your idea | How to be productive in times of distress | People First or Profits? |
| Improve | Writing and Structuring Business Insights | Creating a Winner’s mindset | Personal Branding | Common Frameworks for Decision Making | Embracing Uncertainty | The Art of Managing Conflicts |
| Term 1 | Term 2 | Term 3 | Term 4 | Term 5 | Term 6 | Term 7 |
|---|---|---|---|---|---|---|
| Marketing – “Help a leading D2C brand enter a new market” | Data – “Analyze a dataset to help a services marketplace price better” | Product – “Build features of a B2B SaaS Product to improve monetization” | Branding & Sales – “Rebrand an existing product to increase its revenue by 5X” | New-age – “Build a business model in the Clean-Tech space” | SFF Fest – “SFF’s first cultural and business fest” | – |
BusinessBYOB – Manage Social Media for an upcoming brandBYOB – Develop a No-Ops Software ProductStartup Accelerator: IdeationStartup Accelerator: MVP & GTMStartup Accelerator: Fund Raising
| Term 1 | Term 2 | Term 3 | Term 4 | Term 5 | Term 6 | Term 7 |
|---|---|---|---|---|---|---|
| BYOB – Build a D2C Business | BYOB – Organize and monetize an event |
200+ hours of Personalised Career Prep
1:1 Counseling Session w/ Founders
Industry Mentor Allocation
Personal Branding
Perfect the elevator pitch
Job search strategy
Workshop
Role specific practicums
Networking & cold reach outs
Workshop
Build your portfolio
Mock Interviews
Workshop: Salary negotiation
Campus Placement Drives